Tetiana Suhak, an international communications strategist whose work has spanned live entertainment, cultural campaigns, artist publicity, and cross-border media relations, is launching EduCat, a new academy focused on PR, communications, and practical industry education.
The academy, announced as an international platform, is designed to serve creators, entrepreneurs, public-facing professionals, and aspiring communications specialists who want more than theory. Its premise is straightforward: real-world PR is learned through systems, strategy, execution, and judgment — not abstraction. EduCat is being positioned accordingly, with programs built around applied knowledge, case-based learning, and tools students can use immediately in the field.
For Suhak, the launch represents the formalization of a career spent inside high-pressure, public-facing work. According to the academy’s materials, her professional portfolio includes more than 500 events, concerts, national ceremonies, festivals, and campaigns, a body of work that stretches across entertainment, tourism, culture, and international communications. That experience includes work tied to the Underhill European MusicFestival, which drew more than 30,000 attendees in its first year after a compressed development window of just a few months, as well as publicity connected to the Ukraine Tourism Awards and concerts by artists including Lara Fabian, Måneskin,LP, Plácido Domingo, José Carreras, and The Score.
Her background also includes work with Kvartal 95 and Kvartal-Concert, including projects involving Volodymyr Zelenskyy, as well as campaigns linked to How Ukraine Sounds, created by the team behind Orel i Reshka, and projects with the Ukrainian group TNMK. In other words, Suhak’s résumé is not limited to a single PR vertical; it spans entertainment, media, national image-building, and public communications.
That international range appears central to EduCat’s identity. Among the cases cited in the academy’s materials is Suhak’s collaboration with Netflix and Academy Award-winning director Alberto Mielgo on a project tied to Love, Death & Robots, which is referenced as connected to an Emmy-winning outcome. Her work has also extended to campaigns and communications activities across the United States, Latin America, Australia, and Europe, with media placements for clients in outlets listed in the materials, including the Financial Times, The Telegraph, The Independent, Insider, InTouch, The Financial Review, and El Nacional.cat, Flipboard, and Travel Guide, alongside broader media exposure across the U.S., Australian, and Latin American press.
That kind of track record matters in a market saturated with generic online education. EduCat’s claim to relevance is not novelty for its own sake, but proximity to the mechanics of how visibility is actually built: how stories travel, how talent is positioned, how campaigns are structured, how media relationships are handled, and how reputational value is created over time.
At launch, the academy is introducing a slate of flagship programs aimed at multiple segments of the communications economy. Those include PR for Bloggers, PR for Experts, Universal PR Management, International Communications and PR, PR for Small and Medium-Sized Businesses, and PR for Parents and Teams Working With Young Talent, a program focused on kids’ and teens’ media positioning. The academy is also rolling out a set of shorter mini-courses focused on narrower use cases, including music and video release strategy, event and concert PR, charity project visibility, radio placement, interview-based PR, and content planning around a release cycle.
The structure suggests an attempt to bridge two increasingly important audiences: people looking to enter PR as a profession, and people whose work now requires them to understand PR, whether or not that is their formal title. In the current media environment, that includes musicians, founders, creators, experts, managers, and small business owners, all of whom are expected to operate with some degree of fluency in public narrative, digital visibility, and reputational strategy.
EduCat’s educational model leans heavily into practicality. The academy’s course materials describe flagship products with 13 modules, more than 100 topics, and 50-plus hours of lecture content, accompanied by presentations, guides, templates, worksheets, workshops, assignments, mentor support, and feedback frameworks. Students are expected to work on their own cases as they move through the material, positioning the academy closer to an applied training environment than a passive content library.
There is also a philanthropic layer built directly into the business model. According to the academy’s materials, more than 10% of all sales will go toward supporting homeless animals and animal shelters. A second charitable direction — support for sick children — is planned once the educational platform is fully operational. The materials also state that consultations related to courses, educational programs, and music marketing will be fully charitable, with 100% of proceeds directed toward helping sick children and supporting the rescue, treatment, feeding, and evacuation of homeless animals.
In branding terms, EduCat presents itself with an uncommon degree of softness for a professional training platform. The academy’s symbolic figure is a cat named Otpusk, a detail woven into the project’s identity that signals that serious education need not be emotionally sterile. It is a small but deliberate distinction, one that aligns with broader shifts in modern education and creator culture: authority still matters, but so do warmth, trust, and a sense of human scale.
EduCat is launching in English and Ukrainian, with Spanish-language programs already announced as a future expansion. That multilingual rollout is consistent with the academy’s broader positioning. This is not being framed as a purely domestic educational venture, but as a platform intended for students and professionals working across markets, media systems, and cultural industries.
Suhak is already active as a guest lecturer and PR and communications instructor at several Ukrainian universities, and the academy’s materials note that the idea for EduCat grew directly from her teaching experience. That origin story gives the project a degree of logic: after years spent building campaigns, handling visibility, and navigating public-facing strategy, she is now packaging that knowledge into a formal educational model.
The timing is notable. In a media economy where visibility can shape opportunity as much as talent itself, PR literacy has moved from niche specialization to baseline advantage. For artists, founders, experts, and cultural operators alike, knowing how to enter the public conversation — and how to stay there credibly — has become a strategic necessity.
EduCat is entering that space with an argument that is both practical and market-aware: communications education is most valuable when it is taught by people who have done the work under real conditions, at real scale, with reputations and outcomes on the line.
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About EduCat
EduCat is an international academy founded by communications strategist and PR expert Tetiana Suhak. The platform offers practical education in PR, communications, international media strategy, and music marketing through flagship courses and shorter specialized programs. EduCat launches in English and Ukrainian, with Spanish-language programs planned. More than 10% of sales support homeless animals and animal shelters, with additional charitable initiatives planned to support sick children.
About Tetiana Suhak
Tetiana Suhak is a PR strategist and international communications specialist with nearly a decade of experience in entertainment, artist publicity, cultural campaigns, and media relations. Her portfolio includes more than 500 events and campaigns spanning festivals, concerts, national projects, international communications, and cross-border media outreach.
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